Sunday 18 September 2011

Brand identity origins


The first part of our name 'Paranoid' came to us because it reflected the common approach to life many young people have today. Many show no emotion because they have been brought up to think it is weakness which results in hostility within communities and at times they even neglect their closest friends or family. This paranoia however which is primarily created by the commonly used drug marijuana is also due to the stereotypes that haunt them, the oppressive monitoring (large police presence and CCTV) carried our by the government  and the consistent bombardment of negative media i.e. invincible gangsters on TV. The second part of our name 'Pictures' reinforces our purpose and what we are offering to consumers ; films.

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