Photos Of Us Filming

Here are some photos of our group filming. We done this to show everyone that we are not playduirising, and that we arent copying no one hence its our work that we produced and filmed toghether as a group. We took many pictures of both members in our goup filming, showing that not only both of us done the work together, however produced the work as a team to maximize our marks and make the short film to the best of its abilities.



Finished Production Logo

This is our finished production logo:

First Draft Production Logo

This was our first logo design , created on a font generating website and developed on the software called paint. Although using this software may have seemed like a disadvantaged approach to the task , paint allowed us to design free hand (making the movement of objects easy) and gave us a simple platform from which we could start and experiment on what kind of logo we were looking for.

The steps which lead to the creation of this logo were as follows:

1. find an image of a 'P' shaped CCTV camera (an object which reflects paranoia and most importantly our brand identity name ; Paranoid pictures)

-After browsing the Internet for a reasonable amount of time we found a black camera which looked right. We then transferred this onto paint and used sepia (inverted color effect) to make it white and more boldly visible.

2.Find a suitable font

After searching numerous websites and countless fonts we found that his bold stencil like urban graffiti one suited best. The letters were to close together which made the title harder to read so we spaced it out and left a one space gap in between each letter to prevent this.

3.Enhance font's effectiveness

To enhance the fonts effectiveness we again inverted the colors which created a likable white rectangle around the letters and allowed us to connect two of these and the camera to form a whole rectangle like shape.

4. Combining the image and the title

This was easy. Because of earlier planning the camera fitted nicely onto the image and pulled of the 'p' which made 'paranoid' and projected our identity and purpose.

After requesting feedback from our teacher , we were advised to further develop a logo on better software and he explained to us that we could do a lot more with the logo i.e. create movement , smoke effects and animate it which would make it even more effective. From this feedback we decided that we would continue its development and call this logo our first draft which will help us track our progress and continue improving.

Inspiration For Production Logo

As it was our first time creating a production logo with the new software's, it was hard to construct and use the program, hence we asked around the school and looked at YouTube for help and tips to use the software. after learning the basic skill of the software we meant to use, we observed the previous years production logo which gave us a rough picture of how our production logo would be. We asked our teacher on how to gain marks on our production logo and he gave us steps on how to do so. Here are some of the previous year's production logo:

Having looked at our previous year's production logo, we thought we could do the same if not better due to our media and program skills

1) Analysis of production logo (form effectiveness)

                                                      (The logo ident is at the end of the video)
Having looked at other production logo's, we chose to talk about this logo as the film has the same genre as our desired one. We had to talk about the form and effectiveness of the chosen logo, how it links to the groups other products, and lastly the aspects and ideas we will take forward using this one.

The colour scheme of the logo is very affective as the use of urban chaotic colours made the audience feel engaged throughout. Rather than using bright colours such as white and blue, they kept using dark colour such as black and grey to signify the genre.

I believe the image used is affective as rather than using a new plasma t.v. screen, they decided to use an old 1900's television to portray the amount of poverty in the urban areas. In addition, the t.v. also was used to symbolise the "new break in, through the old".

The bold font was used in all the characters in the logo and i believe the outline of the bold characters was used to keep the chaotic background of the genre.

I believe the animation was used for many reasons, to begin with, i believe it was used to create a dramatic effect for the audience, however rather than that, i believe they chose it to give a playful effect which gives a "bang" rather than a simple basic fade out effect. In addition, we also thought the animation was used to keep in with the logo and what they are trying to create.

In conclusion, i believe the logo was used significantly and used for many reasons such as the picture, animation, font and the colour scheme.

2) How the U3 links to the group's other products & overall brand identity

This logo correlates to the U3 brand identity and the groups other products because of its black/white color coordination .The TV immediately reflects the genre because soaps are watched on this device so it therefore helps the audience familiarise with what their group is offering. As well as leaving a memorable effect on the audience by placing it at the end of their film , the logo is also sustained in their poster. The old cracked TV may be reflective of the poverty driven lifestyle young teenagers like 'Kareem' live and justifies why they go to the extent of selling drugs... to live a better life. One way in which they could have elevated their logos effectiveness was to keep it consistent throughout all their products rather then in one or two. The logo is sometimes presented only in font form (on the website and magazine) which prevents audiences from familiarising fully with their identity.

3) What aspects and ideas will we take forward to use/improve in your own production logo

After we analysed the previous years production logo, we now have to take forward any ideas that will suit our genre and the production logo. We figured out that our production logo has to have the same contrasting colouring with our genre, hence dark chaotic colours. We also came to a conclusion to say that our production logo has to be creative and not basic so that the audience will feel engaged and responsive throughout our short film. We thought of having a cctv camera to enhance our opportunities and making the logo more artistic and playful. However, we had a very intestive and long dicussion coming up with multiple ideas of our fonts. we thought of having a "sharpy", "slim" font to portray the genre and keep in contrast with our logo.

Magazine Draft for short film

We have looked at many other film magazine draft and real magazine articles where we have researched into the different types of film magazines such as Total Film, Empire, and Screen magazine. these magazines gave us many ideas onto what to include in our magazine and the structure in which we should do so. We also looked at the main conventions that a magazine has, and hoping to include these in our one.

This is a simple draft drawn discussed fully by our group. This is how we wanted our film magazine to look like, the image we wanted to put up we thought would be of one image that was collected from our short film. the 'cctv image' would be on one of the corner's of the poster but we didn't decide which one yet and we wanted to do this to follow the convention and brand identity of our film. the 'about the film' would be a small section giving the synopsis of the film, the plot and everything from the film. the 'text' would talk about the film in more detail, the location and characters ect. the 'release date ect.' would be a section where we will talk about when the film is released, and the 'celebrity stars' acting in it. the 'title' will be written big and bold so that it draws the audiences attention however mainly delivering a strong sense of brand identity through the font, size and many other conventions.

Having researched into other films with our genre's such as ...., it has inspired us and gave us many ideas on what to put on our own magazine following the conventions of a magazine article. in order to catch as much attention from our audience, we have made our title and main picture as large as possible. the main reason a image was included was to create a strong sense of brand identity, which is kept throughout our film, blog and poster.
By doing this, we have followed the main conventions of a magazine article, whilst delivering a strong sense of brand identity through images, text and fonts. this allows us market our brand more successfully.
in addition, the fact that we spent so much time in order to finish our magazine, we thought that the time spent was wise and thoughtful as we had to consider the conventions of a magazine draft in order to gain maximum marks and receive a high grade.

Storyboard Animatic

Research & Planning Diary (11th Oct - 1st Nov)

During this period of Research & Planning:

• We came up with ideas of fonts we will use - this had to be suitable for the genre and for the production logo
• We made a questionnaire of a tag line, asking the audience which tag line will suit most
• We went to a location scout at South Kilburn - taking many photos and adding them to our blog
• We also went to Rowley Way, a second location scout, where we took many photos of the location as the location was very large and many good places to film in
• We made a draft poster however was not coloured in - but you can see the poster clearly - many said this poster was very good and suitable for our short film
• We organised the shots and location

Organising the shots and locations

Now that we have visited the location, we gathered information by creating a questionnaire for all media student at Paddington Academy sixth form, asking them which shots would be most suitable for out short film, and which order shall we put it in. By doing this, it gave us a rough idea of what we are going to film, where we should film it and why we should do so:

1. Our first location will be in the protagonists house which will show the protagonist waking up. One of the group members friend lives in the location we will be filming, hence it will be better filming inside the house as we can have shots of the protagonist leaving his house and shots walking down the stairs in this chosen picture above.

2. We planned to use the car park for the second opening shot. We thought we can have a shot of the person leaving the estate through this path, and even start jogging. in addition, we figured of having the "deal" of the delivery guy and the protagonist shot here as it seems as in the eyes of the audience, it will seem as a drug deal.

3. As the protagonist leaves the park underground, as well as us, the nominees in the questionnaire also though of having the protagonist have the main scene where the protagonist runs in this path. We thought this as we can have the victims looking out of their window which links to other shots.

4. The questionnaire results showed that the above shots can be inserted with any location as it can be linked with anything.

Now having the shots and location fully planned, we hopefully will go to the location and start filming. unlike last year, we don't need no permission from any one. however last year we need permission from things such as the hotel manager ans the public transport.

Choosing the location for short film

Having thought of our plot and ideas, we had to think of a location which will suit most. a silent, gritty urban area with many buildings around it. From a variety of locations, we had to choose one which suited our genre and however close to the school in case any emergency's and to make the journey easier and shorter. We had opportunities from the following:

1. Brixton (South London)
2. Earls field (South East London)
3. South Kilburn (North West London)
4. Tottenham (North London)
5. Mozart (West London)
6. Rowley Way (North West London)

Our group had to consider which location will suit the most, and which location will be better considering the journey time. We can to a decision to choose Rowley Way (North West London) for many reasons. Firstly, the estate is very quite hence no interferences with anything/anyone. Secondly, the journey time will take approximately 20-40 minutes, which give us time to go there and back various times in one day. Finally, the estate suits our genre as this area is full of attached blocks with many entrances and exits.

Our second option was South Kilburn (North West London). We never chose this location mainly because of local conflicts between the two areas south Kilburn and Mozart. on the other hand, the building in south kilburn will suit a lot more than the ones in Rowley way. The building were very big and tall, suiting the chosen genre in our short film.

The Following pictures are pictures taken in Rowley way:

These photos were taken from the Internet, however our group has decided to take a trip up to Rowley way as soon as possible to actually see the location ourselves as we thought we needed a first time experience to consider whether Rowley way is our main option.

Location Of Filming

This is a birds-eye-view picture of the exact location we were filming in and the picture was imported from google maps. Our group chose to import it as it would be very useful for both the gorup and the teacher of the location we would be filming in, in case of any emergencies and simply show our group where would be filming. the exact location in the picture is the mark 'A' and this is where most of the short film will be filmed.

Location Scouting - Rowley Way & South Kilburn

Our first location scout was in South Kilburn. this is a very good location as it is near to the school, and has many blocks and alley ways we could film in. the only problem was the conflict between the two areas around our school and we might be caught in cross fire. Here are some photos of the main area in South Kilburn we wanted to film in:

We thought this would have been one of our top options we would film in. However we still haven't went Rowley way so we couldn't choose South Kilburn as our option. During these few days, our group will hopefully take a second scouting trip towards Rowley way and take some walking shots and judge which is better and which location will be chosen for our final short film.

Having considered to have Rowley way as our option to film, we also thought of taking a trip up there to see a first time experience. We took a Digital Camera with us to take photos of the main locations and the Rowley way estate. On the way to Rowley way, we had to pass south Kilburn so we thought we might as well go there to also take a first time experience. Here are the photos we took:

We knew the area that initially got the the images online, in the second location scout we wanted to visit the location to get original images and walk through some of our shots first hand. Having visited the area, our group was even more impressed as there shots that were not seen on the Internet. for example, the car park was not visualised on the Internet, however visiting the location, we saw the car park and that was one of many important shots for our short film.

Resources used

We used a variety of equipment whichj included :

   



  

Sony HDV HVR-A1E Camera
A camera is a cinematic necessity when it comes to filming
but a camera of this sort is a privilege. This Sony camera is
great in regards to its ability yet small in regards to its size. In addition it
has a mic attached to it which causes less inconvenience unlike the long-
cabled microphone we used in the previous year.

 


  

Libec DL-2 Dolly

This piece of equipment will ease our filming methods and help us achieve the tracking and moving shots we wish to use in our film.







Mac Book Pro
The mac book pro will be one our most prominent pieces of equipment
and because of its sleek design , portability and lightness
we will be able to fully utilise its software capabilities no matter the environment.

 

Final Cut Pro 7
This software will help us cut and order our filming to suit our desires.It also has great capabilities in terms of effects and will allow us to manipulate our film's transitions easily.



 

Motion 4
Although we are somewhat inexperienced
with this software , an introduction by our teacher
has helped us come to terms with just how helpful it can
be and how it can improve our films feel and graphic vibe.

 


 Adobe Photo shop CS5
Although last year's photo shop was decent, we discovered that the upgrade was greatly more useful and more capable than its predecessor ; especially in logo design.



Garage Band
This software will be the most important when it comes
to the task of creating our films soundtrack.
Although we are already familiar with this software because of
using it in our previous year , we will see to develop our skills and efficiency this time
round.



 


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Libec TH-650DV Tripod
This will ease our mobility and stability when filming. Wheels can also be attached to the tirpod to make the tracking and moving shots ever easier for our group.

  

Adobe InDesign CS5
This software never used by any of
our team we hope will ignite our creativity.
It allows us to design page layouts (ideal for
our magazine review) and gives us precise control
over typography.



RotoLight Stealth 45
This is a useful light which has numerous filters , it will
help us manipulate lighting both in our poster and whilst filming,
There are many different colored filters which is also beneficial and will allow us to pull of the police siren effect on our poster.

 

   

All these resources were supplied by our school (Paddington Academy) and will be used by our group. Although we are aware that some will be more challenging to use than others we are sure that during the filming process we will be able to become more efficient and to fully utilize the resources we have been given.

These resources are used for many reasons. To begin with, they are used to give the effect in our film e.g. using the tripod to steady he camera and give the audience a better view of the shot. In addition, the resources are used conventionally, some resources such as 'Mac Book Pro' and 'Logic Tech' have to be used to edit the film and also give a better effect to it.