Bullet Boy - Poster Analysis

The ‘Bullet Boy’ film poster makes an exceptional and widespread use of contrasting a striking image of a close up of the main male protagonist (Ashley Walters). The actor’s brain area is edited in a way to fade in the image of the two other main protagonists, which was used to cover most of the space in the poster, this could have been used to attract the audience’s attention directly to image; which suggests what is happening in the mind and the life of the main protagonist which is that violence is happening in the lives of very young people.

The main image of the poster is blended with a scene from the movie, which is highlighted red; this could have been to centre the focus on the movie, giving audiences an insight on what occurs movie.  The mise-en-scene is also very important as the iconography shows a gun; which elaborates the name of the movie.

The background of the image is a lightly washed blue that overshadows the head of the actor, while the edges of the image is blurred, this was used to allow the text of the poster to stand out, the white font played a extra role in doing so, attracting attention directly.

There is a tag line and the main actor’s name above the film title and the director’s name and the credit block and three pull quotes from reviews in a white font which contrasts with the black face of the actor and the red of the images which suggest violence.

While analysing the poster, I have noticed that the tag-line for the movie ‘You only get one shot at life’ deeply symbolises the whole term of ‘Bullet Boy’ this is due to the imagine of the two male protagonists holding a gun, which makes audiences suggest that the firearm plays a key role in the success of this movie, making it widely intrigue.

From this poster, I have learnt that contrasting colours of black, red and white are effective to suggest violence in an urban short film and that shocking iconography is also effective.  There were also guns in many other urban film posters that we looked at.

There isn’t really any brand identity with the movie, as it’s the first instalment to a new range of urban thrillers, however the poster really makes the movie a seem a reasonable, even though it’s based on a firearm, it allows audiences to reselect their opinions on urban activities related to guns and gang culture. this relates to our synopsis as we kill use violence and weapons.