This film poster consists of genre related colours such as red and black which reinforce the film’s bloody content and urban nature.
This poster features all six main characters pictured in a running motion with countless hooded youth behind them. This snapshot could have been staged in this way to show the existent hostility which is present amongst the youth in London and how this can escalate in the near feature (supposedly 2015 a mere 4 years away) if the government who are negatively portrayed do not act now. These characters may have been placed here so the audience can feel intimacy towards them and familiarise with them once they watch the film. The mise en scene of their costume is important as it suggests urban youth. They are wearing jeans, baseball caps and sportswear. One of the youths is holding a pit-bull dog which is now iconic to urban youths. They are a mixture of races which is typical to an urban area and appeals to a mixture of audiences. The poster itself has the title across the top in bold red writing which suggests violence and blood and is a one word title and is a slang word for a sharp object usually a knife. It has a black banner with a slogan at the top. Under this it has a four star rating at the top and a quote from an urban magazine. It has another black banner at the bottom which contains a date and a website. Overall, this is an effective poster for an urban film in that it attracts a wide target audience by using a variety of ethnicity's and by using both male and female protagonists. It adheres to the conventions of poster layout. We will use the conventions of violent contrasting colours of black, white and red when we create our own poster and make sure that our mise en scene is carefully thought out to reflect the reality of urban life.
This poster features all six main characters pictured in a running motion with countless hooded youth behind them. This snapshot could have been staged in this way to show the existent hostility which is present amongst the youth in London and how this can escalate in the near feature (supposedly 2015 a mere 4 years away) if the government who are negatively portrayed do not act now. These characters may have been placed here so the audience can feel intimacy towards them and familiarise with them once they watch the film. The mise en scene of their costume is important as it suggests urban youth. They are wearing jeans, baseball caps and sportswear. One of the youths is holding a pit-bull dog which is now iconic to urban youths. They are a mixture of races which is typical to an urban area and appeals to a mixture of audiences. The poster itself has the title across the top in bold red writing which suggests violence and blood and is a one word title and is a slang word for a sharp object usually a knife. It has a black banner with a slogan at the top. Under this it has a four star rating at the top and a quote from an urban magazine. It has another black banner at the bottom which contains a date and a website. Overall, this is an effective poster for an urban film in that it attracts a wide target audience by using a variety of ethnicity's and by using both male and female protagonists. It adheres to the conventions of poster layout. We will use the conventions of violent contrasting colours of black, white and red when we create our own poster and make sure that our mise en scene is carefully thought out to reflect the reality of urban life.
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