Draft Poster

This is our draft poster. Similar to 'I AM LEGEND' it centers our protagonist and our film name (which is in a bold easily read font). We chose to isolate our protagonist in the poster to show how youth feel today ;abandoned and alone. We also used to the tape to create a sinister atmosphere although this is in fact a finishing line for our runner and portrays breaking through the stereotypes or barriers he is faced with (reinforced by his race finishing posture). At the top colloquial language such as 'U' and '4' is used to engage with the audience and more importantly to empathise with them ; through second person address.It is also a form of imperative , somewhat harsh which we hope will be more absorbed by young people because a majority have grown in aggressive environments and this is more easily understood. The title not only reflects our film's content but also appeals to youth to grab the opportunities in life and to not give up.

One thing we forgot to include in this poster was color which would have more clearly made visible the police tape and sirens which should be reflecting from his face.

In addition, the poster keeps the twist of the film hidden to the audience as it doesn't portray anything about Olympic runners. The protagonist is symmetrically centred so the audience can familiarise with who he is. In the poster the character is also postured as if he has finished a race but instead of having to cross the ribbon and flashing camera lights which await most runners he is faced with a  police 'do not cross' tape and a blue light reflected from police sirens is on his face.We used the police do not cross tape in order to symbolise the stereotypes our character is breaking through and the race (struggle) youth have to face today in order to fulfill their dreams.

We have also used many conventions of a film poster such as the billing block and release date included in the bottom of the poster. As the slogan emphasises what happens in the short film, placing the slogan at the middle of the poster gives the audience an idea of what will happen during the film.

This is the final draft of our film poster, as we had others that we thought didn't meet the conventions of a film poster. We didn't include the releasing date and we had the slogan at the top which was defiantly not a convention of a film poster. Hence, when we changed all of this and met the criteria of the conventions of a film poster, we thought we have done a great job and hence we uploaded our final one with all the main conventions of a short film.