This logo correlates to the U3 brand identity and the groups other products because of its black/white color coordination .The TV immediately reflects the genre because soaps are watched on this device so it therefore helps the audience familiarise with what their group is offering. As well as leaving a memorable effect on the audience by placing it at the end of their film , the logo is also sustained in their poster. The old cracked TV may be reflective of the poverty driven lifestyle young teenagers like 'Kareem' live and justifies why they go to the extent of selling drugs... to live a better life. One way in which they could have elevated their logos effectiveness was to keep it consistent throughout all their products rather then in one or two. The logo is sometimes presented only in font form (on the website and magazine) which prevents audiences from familiarising fully with their identity.
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