1) Analysis of production logo (form effectiveness)

                                                      (The logo ident is at the end of the video)
Having looked at other production logo's, we chose to talk about this logo as the film has the same genre as our desired one. We had to talk about the form and effectiveness of the chosen logo, how it links to the groups other products, and lastly the aspects and ideas we will take forward using this one.

The colour scheme of the logo is very affective as the use of urban chaotic colours made the audience feel engaged throughout. Rather than using bright colours such as white and blue, they kept using dark colour such as black and grey to signify the genre.

I believe the image used is affective as rather than using a new plasma t.v. screen, they decided to use an old 1900's television to portray the amount of poverty in the urban areas. In addition, the t.v. also was used to symbolise the "new break in, through the old".

The bold font was used in all the characters in the logo and i believe the outline of the bold characters was used to keep the chaotic background of the genre.

I believe the animation was used for many reasons, to begin with, i believe it was used to create a dramatic effect for the audience, however rather than that, i believe they chose it to give a playful effect which gives a "bang" rather than a simple basic fade out effect. In addition, we also thought the animation was used to keep in with the logo and what they are trying to create.

In conclusion, i believe the logo was used significantly and used for many reasons such as the picture, animation, font and the colour scheme.